Faris McReynolds

Analyst & Researcher

Business Analysis, Mixed-Method UX Research & Project Management

Meticulous and orderly planner who is able to translate critical business questions into action steps that lead to strategic insights.

  • Qualitative Research:
    Ethnography, Field Observation, Interviewing, Usability Testing, Contextual Inquiry

  • Quantitative Research:
    Power BI, Surverys and Responses, Data Analysis, Rickert Scale

  • Analysis & Insights:
    Foundational Research, Comparative (C&C) Analysis, Data Visualization, User Personas, Verbatims

  • Design Research:
    Heuristic Analysis, User Flows, Journey and Site Mapping, Wireframing, Prototyping, Information Architecture, UX Strategy, UX Writing

  • Leadership and Collaboration: Cross-Functional Coordination, Stakeholder Communication, Buy-in/Partner Integration

Research & Software

Since 2015, I have used the following tools and techniques to generate, discover, and evaluate data

  • 2x2 Matrix/Quadrant Mapping

  • A/B Testing

  • As Is - To Be Mapping

  • Applied Product Research

  • Backcasting

  • BABOK

  • Contextual Inquiry

  • Card/Feature Sorting

  • Cognitive Walkthrough

  • Competitive Analysis

  • Comparative Analysis

  • Concept Model Process

  • Data Collection

  • Data Reporting

  • Empathy Interviews

  • Empathy Mapping

  • Field Studies/Observation

  • Foundational Design Research

  • Free-listing

  • Future Workshopping

  • Heuristic Evaluation

  • Informal Usability Testing - Moderated & Unmoderated

  • Journey Mapping

  • Moderating Testing

  • People Science

  • Pluralistic Walkthrough

  • Power BI

  • Python (matplotlib, sklearn, numpy, pandas)

  • QA/IT Smoke Testing

  • Rapid Prototyping

  • Rapid User Profiling

  • Real-Time Conversational Feedback

  • Recruiting Participants

  • Regression Analysis

  • Scheduling Testing

  • Screen Flows

  • Service Design

  • SQL

  • Surveying

  • SWOT Analysis

  • User Flows/Use Case Visualization

  • System Usability Scale

  • User Profiling

  • User Testing - Moderated & Unmoderated

  • UX Storyboarding 

  • Value Purpose Generation

  • Visual Studio Code

  • Whiteboard Ideation & Iteration

  • XCode